How to grow your gaming business across Latin America
Gaming operators see huge potential in Latin America, with countries and sub-regions looking to liberalize their regulatory frameworks, enabling millions of prospective customers to access services. Discover how to maximize conversions and optimize the customer experience in Veriff's new eBook.
Chris Hooper
The worldwide gaming market has long been dominated by the US, Europe, and Asia. However, Latin America makes for an attractive prospect to operators as they search for expanding markets and a level playing field for new entrants.
That said, with more than 30 nations and well over 600 million people, it's counterproductive to think of Latin America as a uniform market; rather, it is a region with a rich variety of opportunities that must be approached on an individual basis.
Given the complexity of the Latin American market, gaming operators must thoughtfully tailor their approach to succeed. They must negotiate a knotty regulatory environment, offer an optimized customer experience, and maximize customer conversions, undertakings that can transformed with innovative technology.
With more than 30 nations and well over 600 million people, it's counterproductive to think of Latin America as a uniform market; rather, it is a region with a rich variety of opportunities that must be approached on an individual basis.
For instance, Latin America has a wide array of government-issued IDs, with different types of data being extracted and varying demands to meet compliance processes. An identity verification service like Veriff enables operators to process more than 11,000 government-issued IDs in over 45 languages, helping to onboard genuine customers, ensuring an age-appropriate customer base, and blocking bad actors.
Additionally, fraud can take highly localized forms. For example, many reports highlight the prevalence of bonus abuse in Brazil, whereby a fraudster might sign up to the same promotional offer on multiple different occasions. Recognizing specific demands is key to supporting efforts against fraud and other criminal activities. To discover more actionable insights on expanding gaming operations in Latin America, download Veriff's new eBook today.
Fast decisions
A 98% check automation rate gets customers through in about 6 seconds.
Simple experience
Real-time end user feedback and fewer steps gets 95% of users through on the first try.
Document coverage
An unmatched 10K+, and growing, government-issued IDs are covered.
More conversions
Up to 30% more customer conversions with superior accuracy and user experience.
Better fraud detection
Veriff’s data-driven fraud detection is consistent, auditable, and reliably detects fraudulent forms of identification.
Scalability embedded
Veriff’s POA can grow with your company’s needs and keep up with times of increased user demand.
