The Veriff Story

It all started with the realization companies don’t have a handle on online ID checks. Now we help businesses of all sizes verify the person behind the account.

The journey towards a single digital identity

Connecting companies with honest people is just the first step. One day the world will be ready for a single digital identity that transcends borders, and gives people rightful ownership of their data. Until then, our identity verification flows are there to nip fraud in the bud. No device, browser, market, or language left behind.

Kaarel and Janer in Y Combinator

It began with a blue string

Kaarel and Janer in Y Combinator

Growing up on a farm, hay bales were staple of Kaarel Kotkas’s childhood. At the age of 14, he noticed that the strings that bound them did not biodegrade, and often ended up littered across the fields of the otherwise pristine landscape of rural Estonia.

Kaarel set out to find an environmentally-friendly alternative, and after browsing the web he came across the perfect string (it also came in his favorite color). As he registered an account on arguably the biggest global online marketplace, he was asked to verify that he was over 18. After a little photo editing, he breezed through their security and was able to buy the string.

While his mission was a success, Kaarel couldn’t stop thinking about how easy it was to pretend to be someone else online. If successful companies were this vulnerable to fraud, then smaller businesses don’t stand a chance. This early experience planted the seed that would one day grow into Veriff.

Kaarel founded Veriff in 2015 at the age of 20. Shortly after it popped up on the global radar, and in 2018 it joined the Y Combinator spring batch. Fast forward to now, Veriff has over 300 employees and serves over 190 countries as the gold standard for online identity verification.

Meet the team

Kaarel Kotkas
Kaarel Kotkas

Founder and Chief Executing Officer

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Janer Gorohhov
Janer Gorohhov

Cofounder and Chief Operating Officer

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Guy Zerega
Guy Zerega

Senior Vice President of Sales

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Tiit Paananen
Tiit Paananen

Vice President of Engineering

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Kristina Lilleõis
Kristina Lilleõis

Vice President of People

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Henn Ruukel
Henn Ruukel

Chief Product Officer

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Jaanus Kivistik
Jaanus Kivistik

Chief Technology Officer

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Triin Uustalu
Triin Uustalu

Chief Marketing Officer

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Kreet Prants
Kreet Prants

Head of Verification Operations

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Marko Saul
Marko Saul

Head of Finance

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Ulla Helm
Ulla Helm

Head of Legal

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Join our cause

We are always on the lookout for like-minded Veriffians to join our mission. If defeating online fraud is a topic close to your heart, we want to hear from you. Here are a few of the many roles we need filled.