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Case Study
Veriff and PRNEWS.IO: self-serve solution for a media disruptor
How Veriff helps a growing PR and news leader to fight fraud, stay compliant, and speed up customer conversion.
About PRNEWS.IO
PRNEWS.IO is an all-in-one content marketing platform that connects brands with media outlets to share their stories.
Founded in 2015 and powered by a global workforce, the platform simplifies the process of placing press releases and branded content, helping businesses enhance their online presence and reach a wider audience.
The automated verification process significantly reduced the time required to onboard new clients. The onboarding time decreased by 90%.
What made the difference to PRNEWS.IO when choosing Veriff?
Veriff’s self-serve solution provided an easy-to-use option for PRNEWS.IO and the clarity of pricing options allowed them to experiment to find the level of service that worked for their business needs.
As Storozhuk explained: “Veriff’s comprehensive suite of IDV solutions met all the specific needs we have in our project scope and the positive testimonials and case studies from other satisfied customers influenced the decision.
“But we were really impressed by Veriff’s ability to verify documents from diverse countries, regardless of language barriers or local regulations. That was a crucial factor for us.”
With a focus on fraud prevention, revenue protection, compliance and creating a seamless onboarding experience for customers, PRNEWS.IO had an extensive checklist of requirements but found all were catered for by Veriff’s self-serve solution.
PRNEWS.IO implemented Veriff’s self-service identity verification solution and included PEP and Sanctions checks. “The implementation process was smooth and efficient,” recalls Storozhuk. “ Veriff’s team provided clear guidelines and support throughout the integration phase, ensuring that the system was tailored to meet our specific KYC requirements.
Veriff integrated with PRNEWS.IO’s existing systems through its API, which allowed for automatic verification of clients during the onboarding process and meant the business could continue operations without any downtime.
“The implementation process was completed within one week, including testing and adjustments to ensure optimal performance,” Storozhuk said.
There is no doubt that the association with a reputable IDV provider like Veriff enhanced PRNEWS.IO’s brand image. We can now say with certainty our customers are all legitimate and reputable, and that helps us to win more business.
What was the immediate impact of implementing Veriff?
PRNEWS.IO has seen a rapid increase in conversion rates since the implementation of Veriff’s solutions due to a faster and more reliable onboarding process.“The automated verification process significantly reduced the time required to onboard new clients,” Storozhuk said. “The onboarding time decreased by 90%. We have also been able to verify 280 publisher profiles every month.”
But there have been other benefits, too, with compliance efforts becoming easier and even the company brand becoming more robust in the eyes of customers.“There is no doubt that the association with a reputable IDV provider like Veriff enhanced PRNEWS.IO’s brand image,” he continued. “We can now say with certainty our customers are all legitimate and reputable, and that helps us to win more business.
“We have also been able to respond faster to requests from financial institutions to clarify certain data of our counterparties and we also minimized tax risks by more accurately identifying the tax residency of our suppliers.
“Overall, partnering with Veriff has been a strategic move that has strengthened PRNEWS.IO’s operational security, efficiency, and reputation in the industry.”
We were really impressed by Veriff’s ability to verify documents from diverse countries, regardless of language barriers or local regulations. That was a crucial factor for us.
About Veriff
Veriff is a global AI-native identity platform that helps organizations build trust online. Leading companies across financial services, marketplaces, mobility, gig economy, and other digital sectors rely on Veriff’s technology to stay compliant, prevent fraud, protect users, and scale globally.
Veriff’s trust infrastructure supports the full customer journey, from verification to ongoing authentication and fraud prevention, with the least friction for honest people. Built for global scale, Veriff helps businesses expand across borders without the complexity of managing identity verification, compliance, and fraud in multiple markets – creating a single source of truth for trusted identities.
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