LibraryblogSecurity and the customer experience: striking the right balance

Security and the customer experience: striking the right balance

Online dating is booming, with huge potential for future growth. However, the industry faces a range of threats, from ‘catfishing’ to romance scams. How can providers ensure the best customer experience, while keeping users safe and secure? 

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Ashley Nelson
Content Strategist
July 13, 2023
Identity Verification
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Why Veriff

Identity verification (IDV) is not legally required in online dating, and in some cases could be highly sensitive due to privacy concerns or religious reasons, among other potential issues. 

This means that traditional approaches to IDV – those seen in gambling, for instance – might not be suited to online dating apps and websites. However, it could be used as a supporting product for some sites, to add value or as an extra security measure when a user is flagged as too young or suspected of being a bot.

Ultimately, successful online dating providers must meet two primary, connected goals – ensuring that customers are both satisfied and secure. How can they strike the right balance?

Develop and maintain trust

Veriff’s suite of IDV products create a trustworthy online experience that provides checks against bots, catfishers, and scammers.

Prevent underage users

Veriff’s Age Validation & Age Estimation solution mitigates the risks of underage users from being able to create a profile, ensuring age-appropriate users can interact on the service freely.

Retain users, attract advertisers

Proving that your platform is keeping bots at bay and cultivating a community where real users will attract advertisers.

Safeguard your users

Ensure that banned users and accounts cannot bypass your platform’s security by using blocklists and data crosslinking, and promote safety to your true users across the app.

Better fraud detection

Veriff’s data-driven fraud detection is consistent, auditable, and reliably detects fraudulent forms of identification.

Get more details

Discover more about how IDV is keeping your business and customers safe.

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