Cryptocurrency moves into the mainstream in Brazil as major companies embrace digital assets

Cryptocurrency is no longer operating on the fringes of the financial system. Once associated mainly with speculation and niche investors, Bitcoin and other digital assets are rapidly becoming part of everyday financial services. The rise of cryptocurrency in Brazil, in particular, showcases this shift, as digital assets become more mainstream in Latin America’s largest economy.

Brazil has emerged as one of the world’s most dynamic crypto markets. Between 2024 and 2025, the country climbed five places in global rankings and secured a position among the top ten countries for cryptocurrency transaction volume. By 2025, Brazil ranked as the fifth-largest crypto market globally, across both centralized exchanges and decentralized finance (DeFi) platforms.

As adoption accelerates, major companies across fintech, e-commerce, mobility, and global technology are integrating cryptocurrency into their ecosystems. For businesses, supporting crypto is becoming a competitive advantage. It allows companies to appeal to tech-savvy consumers, signal innovation, and offer modern payment alternatives while strengthening trust through secure digital infrastructure.

In this article, we explore how leading companies in Brazil are adopting cryptocurrency, what this trend means for the country’s financial landscape, and what the future of digital assets may look like in the region.

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Why cryptocurrency in Brazil? Adoption is booming.

Brazil is not simply following global crypto trends — it is helping to shape them. The country’s high digital adoption, large population, and demand for alternative financial tools have created fertile ground for digital assets.

Millions of Brazilians now own cryptocurrency, using it for investment diversification, cross-border payments, and as a hedge against inflation. This growing demand has captured the attention of both local fintech leaders and global technology companies operating in Brazil’s largest economic centers, including São Paulo and Rio de Janeiro.

As a result, cryptocurrency is steadily moving beyond investment use cases and becoming part of everyday digital services.

Fintech leaders driving crypto adoption

Nubank

Nubank, one of the world’s largest digital banking platforms, has played a major role in bringing cryptocurrency to mainstream consumers in Brazil.

By allowing customers to buy, sell, and hold cryptocurrencies directly within its mobile banking app, Nubank eliminated many of the barriers that traditionally discouraged new users from entering the crypto market. Customers no longer need to open separate exchange accounts or navigate complex platforms.

The company also introduced Nucoin, its proprietary digital token, designed to strengthen customer engagement and loyalty within Nubank’s ecosystem. Nubank’s strategy reflects a broader trend: trusted financial institutions are bridges between traditional finance and the emerging crypto economy.

Mercado Pago (Mercado Livre)

Mercado Livre, Latin America’s largest e-commerce platform, has also become a major gateway to crypto adoption through its fintech arm, Mercado Pago.

Mercado Pago allows users in Brazil to buy, sell, and store cryptocurrencies such as Bitcoin and Ethereum directly in their digital wallets. By integrating crypto functionality into an already widely used payments platform, the company has introduced millions of users to digital assets without requiring them to learn new systems or tools.

This approach transforms cryptocurrency from a niche investment into a practical financial feature embedded in everyday digital transactions.

Crypto enters mobility services

99 and 99Pay

Ride-hailing company 99, one of Uber’s main competitors in Brazil, has taken a unique approach to cryptocurrency adoption through its digital wallet service, 99Pay.

Users can buy and sell Bitcoin directly within the app, receive cashback rewards in cryptocurrency, and even use digital assets to pay for rides.

This integration is particularly significant because it brings cryptocurrency into everyday activities. When consumers can use crypto to pay for daily services like transportation, the technology becomes more accessible and less intimidating for new users.

By embedding crypto into a widely used mobility platform, 99 helps normalize digital assets for millions of commuters.

Global technology and payment platforms

Microsoft

Global technology companies also play an important role in strengthening the credibility of cryptocurrency adoption in Brazil.

Microsoft, which maintains a strong presence in the Brazilian tech market, allows users to top up their Microsoft accounts with Bitcoin. These funds can then be used to purchase digital products, such as Xbox games, software, and other services.

For Brazilian developers and gamers, this creates a seamless way to spend cryptocurrency within familiar digital ecosystems.

PayPal

PayPal has also expanded its cryptocurrency services internationally, including access for users in Brazil.

Through its platform, customers can buy, hold, and sell digital assets while managing international payments. This capability is particularly valuable for Brazil’s growing freelance and remote-work communities.

Professionals working with international clients can use crypto-enabled platforms to manage cross-border payments more efficiently, reducing some of the friction associated with currency conversion and traditional banking systems.

How Veriff can help

As more companies explore cryptocurrency payments, one of the biggest challenges is ensuring that customers are who they claim to be.

In reality, the method of payment matters less when businesses have strong identity verification systems in place. When companies know exactly who they are dealing with, digital assets become no riskier than traditional payment methods.

As cryptocurrency adoption grows in Brazil, compliance with regulations set by authorities such as the Central Bank of Brazil and the CVM (Brazil’s Securities and Exchange Commission) is essential.

Veriff’s identity verification solutions help businesses onboard users quickly and securely, helping prevent fraud and meet regulatory requirements. Whether you are a fintech startup or a global company entering the Brazilian market, building trust with your users is essential.

VALR, a global cryptocurrency exchange with more than one million users, partnered with Veriff to strengthen its identity verification processes while supporting rapid growth. As the platform scaled, VALR needed a solution that could meet strict global KYC requirements without slowing down onboarding or creating friction for new users. By integrating Veriff’s identity verification technology, the exchange was able to maintain compliance, prevent fraud, and handle large volumes of new sign-ups while delivering a seamless user experience.

Veriff and Valr: fighting fraud, staying compliant, and delighting customers with a crypto pioneer

Ready to build trust in the crypto space?
Learn more about how Veriff supports identity verification for cryptocurrency platforms and digital asset businesses.

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