Veriff & Liminal Webinar: Age Assurance in a rapidly evolving landscape 

Why age assurance matters 

At its core, age assurance is about trust and safety. It plays a critical role in protecting users (especially minors), reducing business risk, and complying with emerging regulations. But it’s also a tool for differentiation in today’s competitive market. Platforms that adopt effective, user-friendly age assurance solutions can build unparalleled trust with their audiences. 

Age assurance can be more than just compliance. It’s an opportunity to stand out by offering both safety and seamless user experiences.

1. The compliance landscape is rapidly evolving 

From Australia’s outright social media bans for users under 16 to Ofcom’s stricter adult content regulations in the UK, the compliance landscape has grown both complex and fragmented. 

Age assurance regulations vary significantly by region. For example, in the U.S., laws could soon differ state-by-state, rather than being driven by federal mandates. Businesses need to stay agile and aware of how changes impact their operation territory-by-territory.

What you should do:

• Stay informed about regional requirements.
• View regulation as a patchwork, implementing solutions that account for these variations.
• Partner with experts who can help interpret and apply local guidance.

3. The need for context-aware solutions 

A universal approach won’t cut it. Solutions need to consider the demographics, preferences, and cultural nuances of your target market. And then make sure you stay compliant.

Best practices:

• Offer choice, consent, and control (the “three C’s”) to users. Provide multiple verification methods to reduce friction.
• Understand your audience by analyzing demographics and behaviors on platforms like TikTok vs. YouTube.

2. Balancing compliance, user experience, and risk 

According to Filip Verley, one of the biggest challenges businesses face is striking the right balance between regulatory compliance, user experience, and managing business risk. 

Don’t make compliance your only focus. It’s a business advantage to map requirements that work across these three dimensions.

Strategies to apply:

• Use a risk-based approach to prioritize verification efforts where they’re most needed.
• Move hard age-verification requirements later in the user flow (e.g., post-purchase for e-commerce) to minimize drop-offs.
• Experiment and test feedback loops to keep improving.

4. Selecting the right solution partner 

Choosing vendors isn’t just about features, it’s about forging partnerships that evolve as regulations and consumer behaviors change. As Filip Verley noted, if vendors aren’t bringing product and engineering representatives to meetings, they question their ability to deliver beyond marketing hype.

Look for partners who:

● Established market credibility

● Comprehend my needs

● Address my needs

Seek partners who see themselves as "trusted allies," ready to help you adjust solutions as necessary. They should provide multi-vendor strategies for broader insights.

5. Testing makes (almost) perfect 

While pre-launch testing is imperative, real-world deployment is where true learning happens. 

No amount of preparation can replace testing in production. Keep iterating until you get it right.

Recommendations:

• Use A/B testing and phased rollouts to avoid “analysis paralysis.”
• Continually validate solutions, especially when introducing changes in new jurisdictions or markets.

Leading by example 

According to Filip Verley, companies like Google are setting the standard for age assurance. They’ve managed to strike the right balance between compliance, user experience, and business needs. Similarly, as Hubert Behaghel highlighted, innovation is happening in unexpected places, like Starship, a delivery firm known for creating delightful, hassle-free verification processes for alcohol delivery. 

Before you tackle your age assurance strategy, it helps to look to these leaders for inspiration and learn how they leverage partnerships and advanced technology to stay ahead.

Final thoughts – your role in shaping age assurance 

Age assurance isn’t just about compliance; it’s about making the internet safer and more inclusive, while reducing risks for businesses. Whether you’re building solutions for social media, gig economies, or restricted goods, understanding your users, their behaviors, and their contexts is essential.

We encourage you to watch the full webinar for a deeper discussion of these topics, with insights from our expert panelists and real-world case studies.

 If you’re ready to explore age assurance solutions tailored to your needs, contact our team for expert guidance that balances compliance, trust, and user experience.

How Veriff can help?

Veriff’s Age Verification solution empowers businesses to confidently comply with global age-related regulations while delivering a seamless user experience. Leveraging advanced AI and biometric technology, Veriff quickly and accurately determines a user's age by verifying government-issued IDs and cross-checking facial biometrics—ensuring only eligible users gain access to age-restricted content or services. 

Veriff’s Age Estimation technology offers a fast, privacy-first way to verify a user’s age without the need for ID documents. Powered by advanced AI and facial analysis, the solution delivers real-time, low-friction age estimation that helps businesses meet compliance requirements while protecting user anonymity. Ideal for platforms offering age-restricted content, services, or products, Veriff’s tool supports safer digital interactions while reducing onboarding friction—ensuring regulatory alignment without compromising user experience.

Whether you operate in e-commerce, online gaming, social media, or regulated industries, Veriff helps you safeguard your platform, build trust with your audience, and reduce legal risk, all through a fast and scalable identity verification process.