Trustpilot has partnered with Veriff to seamlessly verify online consumer reviewer profiles. Trustpilot has already verified more than 50,000 consumers on its platform within the first months of its collaboration with Veriff.
Carl-Ruuben Soolep, June 16th, 2022
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Trustpilot connects consumers with businesses, helping consumers shop with confidence, and letting businesses collect and engage with real time feedback on the services they provide. Veriff gives reviewers the option to quickly, securely and seamlessly verify their identity. This assures other consumers they are real people, providing another ‘trust signal’ for those visitors to the platform.
Carolyn Jameson, Chief Trust Officer at Trustpilot, said: “Reviews play a vital role when consumers use and buy services and products, especially online - which is why it’s crucial that people can trust what they see on our platform. Consumers within our own Trustpilot community have also voiced to us that given the level of concern about knowing who to trust online, they would be happy to provide reassurance for others by confirming their identity. This led us to introduce this option, which demonstrates that the review is from a real person, and as such provides another valuable trust signal to those looking at reviews. ”
Veriff empowers organizations to build trust with their customers through intelligent, accurate, and automated online IDV. Its identity verification platform can analyze more than 10,000 variations of government-issued IDs from over 190 countries in 45 different languages via machine learning and its intelligent decision engine.
“In today’s digital world, online trust is fragile and digital fraud rates continue to rise. The rapid move towards digitization over the past couple of years has fundamentally changed the ways businesses and consumers interact online,” said Janer Gorohhov, co-founder and CPO of Veriff. “At Veriff, we are committed to building infrastructure for trust online, and are thrilled to partner with Trustpilot to provide consumers with our identity verification capabilities as part of our shared vision for increasing online trust and transparency.”
Trustpilot was founded in 2007 with a vision to create an independent currency of trust. A digital platform that brings businesses and consumers together to foster trust and inspire collaboration. Trustpilot is free to use, open to everybody, and built on transparency. Trustpilot hosts reviews to help consumers shop with confidence and deliver rich insights to help businesses improve the experience they offer. Over 167 million consumer reviews of businesses and products of over 714,000 domains have been posted on Trustpilot, and those numbers are growing by more than one review per second. Trustpilot has over 850 employees and is headquartered in Copenhagen, with operations in London, Edinburgh, New York, Denver, Melbourne, Berlin, Vilnius, Milan, and Amsterdam.
We are thrilled to unveil Veriff’s new brand identity, reflecting our next stage of growth and our mission to bring real safety, protection and transparency to the internet. Here’s more on why we did it.
At present, financial institutions such as banks are required to investigate their clients and their sources of wealth or funds. But, until now, many other financial gatekeepers have been exempted from so-called ‘due diligence rules’.
If new legislation passes, it will mean that all NFT marketplaces will have to assess the risk of illicit finance flowing through their systems and carry out identity checks on new customers and suspicious transactions.