Securing a seamless UX to onboard more gaming customers
In the increasingly competitive gaming sector, operators are looking to maximize automation, speed, and data protection. Discover how identity verification can offer a seamless UX, minimizing friction and boosting conversions.
Chris Hooper
Customer onboarding is a core focus for gaming operators worldwide, particularly as they seek growth in new and emerging markets. To secure a seamless user experience (UX) and build their customer base, operators must focus on automation, speed, and data protection.
From prompt payouts to responsive customer support, players have high expectations for the customer experience whenever they engage with an operator. Players want to experience as little friction or slowness as possible. If they do, they’ll abandon the sign up, choose not to play, or go to a rival operator, posing a challenge to operators seeking to maximize conversions while conducting the required age and identity checks. This is especially true when it comes to identity verification (IDV).
An IDV solution with an optimized, automated UX at its core can make onboarding a seamless process, helping to minimize friction while meeting business requirements. Additionally, players want to be able to trust that their personal information is safe, that they will be able to access their account easily and quickly, and that their chosen operator has a reputable brand.
Players want to experience as little friction or slowness as possible. If they do, they’ll abandon the sign up, choose not to play, or go to a rival operator.
How innovative IDV works
IDV plays an important role in onboarding today, allowing companies to meet age verification, Know Your Customer (KYC) and anti-money laundering (AML) demands, which are prevalent across markets and jurisdictions. This requires the collection of player data such as their players’ age, full name, and address. It also involves photographic ID and the use of biometrics to confirm identity. IDV helps to ensure that only the rightful individual can open an account and access checking that players are who they say they are, age-appropriate, and not on self-exclusion lists.
With Veriff, gaming operators can minimize friction and increase conversion rates. Veriff’s market-leading identity verification enables players to verify first-time, taking an average of just 6 seconds per user verification. Higher conversion rates mean fewer frustrated potential players and lower wastage of sizable marketing efforts and expensive acquisition costs.
The ongoing rise of remote onboarding
Because make no mistake – remote onboarding is here to stay, and only growing more prevalent in the post-pandemic world. Veriff’s technology is designed to make the process as seamless as possible, integrating with business enrollment and authentication procedures, and utilizing IDV technology to comply with KYC and AML needs worldwide. To enable operators to onboard players globally, Veriff has a document database which spans over 11,000 types of government-issued IDs and processes over 47 languages.
Technology is central to improving customer UX. Take advances in automation, for example. Veriff’s assisted image capture capability makes it as easy as possible for customers to take and upload the right image quickly, saving them valuable time and minimizing resubmissions.
Fast decisions
A 98% check automation rate gets customers through in about 6 seconds.
Simple experience
Real-time end user feedback and fewer steps gets 95% of users through on the first try.
Document coverage
An unmatched 10K+, and growing, government-issued IDs are covered.
More conversions
Up to 30% more customer conversions with superior accuracy and user experience.
Better fraud detection
Veriff’s data-driven fraud detection is consistent, auditable, and reliably detects fraudulent forms of identification.
Scalability embedded
Veriff’s POA can grow with your company’s needs and keep up with times of increased user demand.
Creating efficiency with IDV
By partnering with Veriff, operators can move on from legacy verification processes. Veriff’s technology is capable of extracting data from documents, essentially performing the back office functions for an operator through automation.
At a wider level, this ability to remove a bulk of the effort for both operators and their player has a range of practical benefits; for example, a gaming operator’s fraud department or onboarding arm is now free to focus on the trickier elements of the process, with much of the onerous spadework conducted by Veriff’s automated tools. Ultimately, this makes the process far simpler and easier for operators and players alike.
