Figuring out if someone is being honest about who they are used to be challenging. But now, with so much technology and an array of different identity documents, it should be easy. But how easy is it?
Patrick Johnson, August 13th, 2020
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An identity is made up of a combination of characteristics. One characteristic isn’t normally enough to categorically and securely identify someone, but a combination usually is.
In its simplest terms, someone’s identity needs to be verified if they are using a service that requires personal information or if it is giving them something valuable. By effectively verifying someone’s identity, companies can be confident that they are providing the right people with the correct access to their services. The vast majority of identity verification is now conducted online and there is now no getting away from it; digital identity verification is necessary and is here to stay.
Many people are concerned that robust identity verification procedures will be complicated and will damage customer relations. In turn, users can be apprehensive about having to prove who they are by supplying personal data.
However, if managed correctly by a company like Veriff, identity verification should be a simple process that shouldn’t be invasive at all and should facilitate customer conversions rather than inhibiting them.
Many years ago, the only method of identifying another person was by using your memory to remember their various facial features and physical details. This obviously does leave room for error and therefore different methods have slowly emerged:
We are now living in a world of rapidly developing technology, and this brings with it a growing threat of identity fraud. Identity verification processes need to keep evolving in order to remain as secure as possible, while being simple to use and easy to understand.
Identity verification has now evolved to be mainly digital and the process involves two key questions:
There are many different options out there for companies looking to bolster their identity verification services. How much confidence a company has in an identity is determined by how many pieces of evidence they can collect to prove it.
New technology is being developed all the time to help ease the process and make it as simple as possible for people to use. Earlier in 2020, Veriff launched a new product, called Assisted Image Capture that means we can support a user in real-time by monitoring their biometric photo and advising if there are any issues with it. In a nutshell, it makes the process less daunting for consumers, boosts conversion rates and removes the more cumbersome and time-consuming parts of the identity verification process.
Most people are already used to standard security measures, such as entering a PIN number or providing a digital signature. Even providing fingerprints is becoming increasingly prevalent in everyday life. However, some customers are concerned that identity verification processes are becoming more invasive and they are becoming suspicious of companies that require them.
As more of our life moves online, it is natural that high-risk transactions will require more robust systems and processes that may be perceived as invasive. However, ensuring an individual is who they say they are is a top priority for many businesses.
Good digital identity verification should be simple and let consumers to decide when, whether and with whom they share information about themselves. When done correctly it will inspire confidence and trust as a user will realize how well a company is looking after their data.
Transparency into why the process is being carried out in a certain way is also vital so that customers know their information is needed to meet compliance and regulatory requirements.
Identity verification processes have evolved enormously over the last few years. As long as digital processes continue to be carried out in a simple and transparent manner, there is no reason why this new wave of practices won’t soon feel as easy and natural as showing a passport at the airport.
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