Marketplace Risk Global Summit 2025

Earlier this month, leaders and experts from across the digital landscape gathered in London for the Marketplace Risk Global Summit 2025. The two-day event provided a platform for professionals to discuss the evolving challenges of trust, safety, and security in online marketplaces. From e-commerce and social platforms to gaming and dating apps, the summit covered the critical issues facing a diverse range of industries. Here are the key takeaways from the sessions and discussions.

Event overview: A forum for collaboration

The Marketplace Risk Global Summit 2025 featured a packed agenda with three simultaneous tracks, offering attendees a variety of panel discussions and presentations.

While the event drew a European audience, the themes were globally relevant. A wide array of marketplace sub-sectors were represented, highlighting the universal nature of the risks discussed.

Core themes: Trust, fraud, and collaboration

Several recurring themes anchored the conversations throughout the summit. These topics reflect the primary challenges and opportunities for marketplaces today.

Safeguarding and trust: Building and maintaining user trust is more critical than ever. This goes beyond simple compliance to encompass proactive safety measures and clear, consistent policies.
The evolution of fraud: As technology advances, so do the methods of fraudsters. The discussions emphasized that fraud is a dynamic threat, requiring constant adaptation and sophisticated multi-layered defenses.
Data sharing and collaboration: A powerful message emerged: no single organization can fight fraud alone. Cross-sector collaboration and secure data sharing are essential to staying ahead of bad actors.
Balancing friction and security: Marketplaces must find the right equilibrium between robust fraud controls and a smooth user experience. Too much friction can deter genuine users, while too little can invite abuse.
The role of AI: While “AI” was a prominent buzzword, many speakers stressed that the focus should be on practical application. The consensus leaned toward a model where AI supports human decision-making, rather than replacing it, automating predictable tasks to free moderators for higher-value work.

Highlights from key sessions

The summit’s agenda was filled with insightful presentations from industry leaders. These sessions provided a deeper look into the strategies and technologies shaping marketplace security.

Amazon on the five pillars of trust

Rebecca Mond, Head of External Relations for Customer Trust at Amazon, delivered a compelling keynote on building a scalable foundation for customer protection. She outlined five pillars that form the architecture of trust:

Prevention: Implementing proactive controls, such as robust identity verification (IDV) for sellers and monitoring for suspicious account activity.
Continuous monitoring: Using automated systems to detect fraud, abuse, and unsafe products in real-time.
Clear & consistent enforcement: Taking decisive action against bad actors, including removing sellers, blocking accounts, and seizing funds to protect the platform’s integrity.
Collaboration: Working with law enforcement, other companies, and industry groups to combat organized fraud and share best practices.
Customer education: Providing customers with clear, accessible information on safety and scam trends.

Mond emphasized that prevention is key, as it reduces the need for downstream enforcement actions.

Harnessing intelligence from the deep & dark web

An insightful session featured Brittany Allen of Sift and Anna Collier of Fanvue, who spoke about using deep and dark web intelligence to proactively fight fraud. They explained how forums and chat groups on platforms like Telegram are used by bad actors to share methods for bypassing a platform’s security, such as its KYC process. By monitoring these channels, Fanvue was able to identify and patch vulnerabilities before they could be widely exploited. This session underscored the importance of external intelligence in a comprehensive fraud prevention strategy.

Looking ahead: The future of marketplace risk

The Marketplace Risk Global Summit 2025 made it clear that building a safe and trustworthy online environment is a collective responsibility. As fraud becomes more organized and technologically advanced, marketplaces must move beyond siloed approaches and embrace collaboration.

The insights shared in London emphasize a strategic shift toward proactive prevention, automated detection, and intelligent enforcement. By investing in the right technology, fostering cross-industry partnerships, and maintaining clear and consistent policies, platforms can protect their users and their reputation in an increasingly complex digital world.