IDV Article
Veriff Fraud Index 2025: Key insights into the evolving threat of online fraud
As deepfake and AI technologies evolve, so does the threat of online fraud. Veriff’s Fraud Index 2025 uncovers how deception is becoming more sophisticated — and how consumers across the US, UK, and Brazil are demanding stronger digital security.
Online fraud is no longer a distant threat, it’s a daily reality for consumers worldwide. With the rise of AI and deepfake technologies, the digital landscape has become increasingly treacherous. Veriff’s second annual Fraud Index 2025 sheds light on the global state of online fraud, drawing from the experiences of 2,000 individuals across the US, UK, and Brazil. This year’s survey reveals not only the growing sophistication of fraud but also the evolving expectations of consumers for robust security measures.
The growing threat of online fraud
The numbers speak for themselves: 95% of respondents encountered fraudulent or suspicious activity in the past year, with 17% experiencing it five or more times. The financial toll is significant, with three-quarters of respondents reporting monetary losses, and 8% losing up to $5,000 or more.
AI and deepfake technologies are amplifying the threat. A staggering 78.65% of respondents reported being targeted by AI-generated fraud at least once in the past year, with 27% experiencing it three or more times. These technologies are not just tools for deception; they’re reshaping the very nature of online fraud.
Brazil: A case study in challenges and resilience
Brazilian consumers face a particularly challenging landscape, with 26% encountering fraud five or more times in the past year. Financial losses are also pronounced, with 40% losing $250 or more. Yet, Brazilian respondents are notably confident in their ability to recognize fraud and are eager to adopt advanced security measures like facial recognition technology.
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Consumers demand better protection
The survey highlights a clear message: consumers expect online platforms to protect them. Three-quarters of respondents consider a company’s fraud prevention record before signing up for its services. Moreover, 78.8% believe companies should reimburse them for financial losses due to fraud.
This demand for accountability extends across industries. In financial services, 97% of respondents emphasized the importance of robust security measures like identity verification (IDV) and biometrics. Similarly, 96% of respondents expect ecommerce platforms to implement advanced security protocols.
Embracing technology to combat fraud
Consumers are increasingly open to adopting new technologies to enhance their security. More than two-thirds are willing to use IDV and biometric tools, and 70% agree that facial recognition is both easier and safer than traditional passwords. This growing acceptance underscores the need for businesses to invest in cutting-edge solutions.
The role of Veriff in building trust online
At Veriff, we’re committed to helping businesses stay ahead of the fraud curve. Our multi-layered approach combines advanced AI, biometric analysis, and human expertise to detect and prevent fraud. From identifying deepfake-generated content to cross-linking data across industries, our solutions are designed to protect users and build trust.
Looking ahead: The future of fraud prevention
As fraudsters continue to evolve their tactics, businesses must remain vigilant. The findings of the Fraud Index 2025 make it clear: consumers are not only aware of the risks, but are also demanding action. By embracing advanced security measures and fostering a culture of trust, organizations can safeguard their users and thrive in an increasingly digital world.
