Seven years ago, I founded Veriff and was later joined by our co-founder, Janer Gorohhov, to help businesses of all sizes verify their customer’s identity online and fight fraud. Since then, a lot has changed in the identity verification market. As fraud rates have grown and bad actors have become more sophisticated, so have we. Veriff has matured - we’ve grown to over 550 people globally with offices in the US, UK, Spain and Estonia to provide measures to build trust with customers to industry leading global companies across industries. And we’ve raised $200M in funding to support our global growth and invest in R&D, especially to advance product expansion. We have been “playing in the big leagues” for some time now, working with large, global clients and well-known brands. And the bar continues to get higher.

If you’ve visited the Veriff website recently, you may have noticed a new look and feel. We’re thrilled to unveil our new brand identity across our channels. As we enter this next phase of growth for Veriff, we want our brand to reflect the differentiated and elevated experience we aim to provide our customers. We’ve strived to make our vision clearer for both existing and potential new customers, and our messaging and visual brand more consistent and mature. 

This is Veriff - Trust from the first Hello.

We’ve refined our logo, colors, illustration system, new patterns and tone of voice.

Veriff makes it possible to be trusted anywhere in the world, and this is our belief of how security and identity should work. Together, many small elements make up a larger whole, with our values being the glue that holds it all together. The new Veriff’s symbol is now placed after Veriff’s name to indicate that a person has been verified by Veriff. 

Dark Teal is Veriff's main brand color, used instead of black and in combination with the rest of the primary palette. It is connected to our values and forms the basis of the identity system. Veriff's primary palette is an evolution of the previous one, referencing the brand's concept as observed over identity documents. Softer light teal tints reference the normal state of such documents, while accent saturated tints reference the colors that appear over security details used on the documents.

The concept behind the design elements is about the safety features that are in passports and different IDs. If you think about tilting the passport or ID you start to see those holographic patterns and bright interesting colors. We included those elements into our new brand identity. Patterns are an integral part of the Veriff brand, representing security and accuracy by referencing the guilloche patterns usually observed in identity documents.

Despite these visual changes, our core remains the same. Our mission is still to rebuild online trust in the digital age. We will continue to enable businesses to build trust with their customers - the ultimate goal in today’s landscape. And we still believe strongly that your identity is who you are, and it’s your most valuable asset. As a result, everyone deserves real safety, real protection and real transparency online. 

We couldn’t be more excited to be kicking off this next phase of our branding. Thank you all for being a part of this journey and stay tuned for more exciting updates!

To learn more about Veriff and its brand enhancement, please visit our website and make sure to follow us on LinkedIn, Twitter, FB, Instagram.

We are thrilled to unveil Veriff’s new brand identity, reflecting our next stage of growth and our mission to bring real safety, protection and transparency to the internet. Here’s more on why we did it. 

A blog announcing Veriff's new brand identity and website.

A new expression for Veriff: the story behind our enhanced brand identity   

A bipartisan group of US lawmakers has cleared a major hurdle in their attempt to make the largest change to America’s anti-money laundering laws in more than two decades.

Their bill, known as the Enablers Act, amends the 52-year-old Bank Secrecy Act. It requires trust companies, lawyers, and art dealers to investigate their clients when they seek to move money and assets into the American financial system. Those covered by the law will also be required to report suspicious activities to the Treasury Department.

At present, financial institutions such as banks are required to investigate their clients and their sources of wealth or funds. But, until now, many other financial gatekeepers have been exempted from so-called ‘due diligence rules’.

However, the Enablers Act will change this and eliminate the loophole entirely. “Middlemen in foreign transactions should be subject to the same anti-money laundering checks as banks, and this brings us one step closer,” said Rep. Joe Wilson (R-S.C.), who co-led the push to enact the Enablers Act, along with Rep. Tom Malinowski (D-N.J.). He added that “nobody should be able to hide behind blood money to exploit democratic institutions for their benefit.”

At the close of June 2022, The House Armed Services Committee voted to include the Enablers Act in the National Defense Authorization Act, a broad national defense policy bill that is traditionally passed by Congress every year. The vote fast-tracks the bill and significantly increases the likelihood it will become law, Democrat and Republican backers say.

Enablers Act gets Biden’s approval and will target Russian oligarchs

Although President Biden’s administration was not involved with the bill, a White House spokesperson said “we applaud the bipartisan push within the Congress to work with the administration to limit the ways in which proceeds of corruption and other ill-gotten gains are moved through the US financial system.”

Supporters of the Enablers Act say that it will also help US law enforcement officials identify and freeze assets held by sanctioned Russian oligarchs. The US Treasury Department has sanctioned hundreds of Russians believed to be close to Russian President Vladimir Putin since the start of the war in Ukraine. However, many experts believe that Russian elites are routinely able to hide their ownership of luxury homes, yachts, jets, and other assets through complex offshore arrangements put in place by lawyers, accountants, and other advisers. However, by closing the loophole surrounding obliged entities, it’s hoped that the Enablers Act will make it impossible for these arrangements to occur. 

Ensure end-to-end AML compliance with Veriff

Around the world, regulators are enacting new bills and laws that place further restrictions on financial services providers and gatekeepers to the financial system. Thankfully, our AI-powered AML and KYC compliance solution can help you stay compliant and show regulators that you take financial crime and compliance seriously.

To discover exactly how our solution can help your business, talk to our experienced team today and arrange a personalized demo. 

A news blog about the Enablers Act, recent U.S. legislation which expands anti-money laundering requirements.

Enablers Act expands anti-money laundering requirements

Members of the European Parliament have proposed a series of amendments that suggest NFT trading platforms should now be made subject to European Union anti-money laundering (AML) laws.

On top of this, lawmakers from the Green Party and Socialist representatives also appear to favor including self-managed crypto wallets and decentralized finance under a proposed regulation on money laundering.

At the end of June 2022, the EU provisionally agreed on new laws known as the Markets in Crypto Assets Regulation (MiCA). Now, an amendment to those laws proposed by the Green Party’s Ernest Urtasun and Kira Marie Peter-Hansen, alongside Socialists Aurore Lalucq and Csaba Molnár, seeks to make NFT platforms ‘obliged entities’. 

If the amendment passes, it will mean that all NFT marketplaces will have to assess the risk of illicit finance flowing through their systems and carry out identity checks on new customers and suspicious transactions. This means that NFT marketplaces will have to follow the same regulations as banks, real estate agents, art traders, and other crypto providers.

In addition, further amendments also seek to use the law to impose laundering checks on decentralized autonomous organizations and ‘unhosted wallets’ that aren’t managed by any regulated crypto provider. This is a move that has previously been largely abandoned following opposition from EU member governments.

However, another change to MiCA proposed by Gunnar Beck of the right-wing Alternative for Germany party, seeks to protect cryptocurrencies from the effects of the law, saying cryptos “make it possible for people to diversify their portfolio and protect themselves from risks of [European Central Bank]-induced euro inflation.”

Of course, these amendments still need to be voted on. This means that MiCA will remain unchanged if the proposed amendments cannot garner enough votes.

Across the world, the regulations regarding AML and KYC are constantly changing and evolving, as this news from the EU shows.

If you want to ensure that your business is compliant with ever-evolving AML and KYC regulation, then enlist the help of our AML and KYC compliance solution. As well as helping you verify the identity of your customers, this software also screens them against global PEP and sanctions watchlists, checks for adverse information and media, and provides ongoing monitoring.

To discover how we can help your business, speak to our AML and KYC compliance experts today. 

If new legislation passes, it will mean that all NFT marketplaces will have to assess the risk of illicit finance flowing through their systems and carry out identity checks on new customers and suspicious transactions. 

A news blog about EU lawmakers calling for NFT platforms to be subjected to money laundering regulations.

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A new expression for Veriff: the story behind our enhanced brand identity

Enablers Act expands anti-money laundering requirements

EU lawmakers say NFT platforms should be subjected to money laundering regulations

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