Senior Product Marketing Manager

Barcelona, London | Product

Veriff is seeking a highly motivated and experienced Senior Product Marketing Manager to join our team. As a key member of our Product Marketing team, you'll have the opportunity to shape the future of identity solutions. You'll collaborate with a world-class team dedicated to bringing our mission to life.

We are looking for an entrepreneurial and seasoned teammate who thrives on moving quickly and methodically. You should enjoy uncovering customer value and generating impactful results for the business. If you like collaborating with others and embrace the complexities of launching innovative solutions with our Product team, this role is the perfect fit.

As a Senior Product Marketing Manager, you will work cross-functionally with the Product, Sales, Marketing, and Engineering teams. Your role will be crucial in connecting the dots between product features, technology, and their business value.

What can we offer you? You'll have the opportunity to help shape the future of identity and trust, a crucial aspect of every online business. You'll also find opportunities for learning and professional growth in a fast-paced, agile, and highly positive environment, alongside exceptional colleagues. Additionally, you'll gain exposure to leading brands in FinTech, Mobility, e-Commerce, HealthTech, Education, and other sectors driving the evolution of the internet.

You’ll help us protect honest people online by:

Developing strategic product positioning, value proposition and messaging informed by market insights, and product understanding
Leading product launches and evaluating promotional plans to ensure that the key messages are effectively conveyed to customers, measuring outcomes and adjusting plans to meet the goal
Working with product, sales, marketing and other cross-functional teams to scope the market opportunities in existing and new markets
Develop product positioning, and define the go-to-market plan, ensuring alignment with company’s overall go-market-strategy
Defining the best approach to launch new features and products, creating a tested model for channels, positioning, and effort
Defining and measuring the appropriate success metrics in collaboration with the product team
Creating and adapting sales/partner enablement materials and messaging to support the promotion of our products and solutions
Providing training and product enablement to customer facing teams on product messaging and positioning
Working with the product, business, and finance teams to define and validate the pricing models that align with the product value proposition
Partnering with the marketing team to define and scale marketing strategies and tactics across channels to achieve objectives
Leveraging data and research to inform decision-making
Cultivating an open and inclusive team culture, fostering learning, growth, and execution excellence

You are the right future Veriffian for the job if you have:

At least 5+ years of experience in B2B Product Marketing or a similar role
Experience launching global products in a rapidly growing, product-focused company
A data-driven approach to understanding trends, landscapes, and product opportunities
Experience defining segments and profiles to support effective targeting
Expertise in crafting compelling value propositions that translate complex solutions into resonant narratives for customers
Comfort in rapidly changing environments and delivering high-quality work at the necessary speed for successful business growth
Exceptional communication, presentation, and writing skills in English.
Organizational independence, with a self-starter mentality, thriving in a fast-moving company where priorities shift and new processes may need to be created from scratch
A strong delivery mindset, coupled with a passion for quality and attention to detail.

You’re an especially awesome match if you have:

Previous experience in Fintech, SaaS, or identity management space.

Why Veriff?

We are the preferred identity verification platform partner for the world’s most innovative growth-driven organizations helping conveniently verify and safeguard users anywhere in the world. We support the broadest number of identity documents from nearly every country and territory in the world - and this is continually increasing! With a diverse team and offices in the United States, United Kingdom, Spain, and Estonia, as well as robust backing and funding from investors including Accel, Alkeon, IVP, Tiger Capital, and Y Combinator, we’re dedicated to helping businesses and individuals build a safer and more secure world. We strive to be the benchmark for trust online, and we take pride in being a positive force.When you join Team Veriff, we offer you the opportunity to have a real impact and advance your career whilst looking after you along the way with a range of benefits designed with you in mind. Some of our favourites include...

Flexibility to work from home
7 extra recharge days per year on top of your annual vacation days
Stock options that ensure you share in our success
Private health insurance coverage to ensure you’re feeling great physically and mentally
Learning and Development and Health & Sports budgets that you are free to tailor to your own needs
Six weeks of fully paid sabbatical leave after reaching your 3rd work anniversary

We are an Equal Opportunities employer committed to a diverse and representative team. Different opinions, perspectives, and personalities push us forward. We want to hear from people who are passionate about their work and align with our values. Regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability. We also know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates - so rest assured, whoever you are, we want to hear from you!

Veriff is committed to providing any necessary support for individuals with disabilities within our interview process. Please inform your recruiter of any adjustments you might need. Give as much information as you feel is needed and you feel comfortable with; we are happy to assist!

Please be informed that in the final stage of the recruitment process we may request you to go through identity verification. For more information, please see Recruitment Privacy Policy.

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