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Best Practices: Biometrics and how businesses are harnessing its power

Biometrics is a quickly evolving technology, that can be harnessed to improve workflow and make customers' lives easier.

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Ashley Nelson, February 17th, 2022

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Biometrics has moved beyond just fingerprinting to open your iPhone. This technology has become a common place for both customer experiences and day-to-day business operations, and the global pandemic has only sped up adoption across industries. 

In Navigating The Emerging Risks Of Biometric Technologies: How To Manage The Technical And Privacy Risks Of Biometrics, Forrester outlines the latest use cases for biometric technologies, as well as the challenges businesses will face with security and regulations. Below are some of their findings: 

4 Ways biometrics improves business’ authentication

Simpler user experience

Biometrics simplifies tasks for many consumers including boarding planes, retail purchases, etc. The simplicity of the technology allows for touchless customer interactions that cut down on bottlenecks, and help with increasing social distances amid the global pandemic. 

Reliable

Biometric authentication across industries is powered by unique data to individuals — such as voice, fingerprints, facial recognition, and a myriad of other factors that are all specific to one user. This makes biometric authentication more reliable for authentication than traditional passwords. 

Improvements on legacy technology

While biometric authentication is not foolproof, and businesses always need to take necessary precautions to deter fraud, the reality is that these forms of authentication are much more secure than legacy authentication technology. 

Universal enrollment

Biometrics offers the ability to overcome most obstacles that individual users might encounter when going through the authentication process. This keeps businesses from relying on outdated processes such as mailing tokens or hardware keys to users. 

Download the Forrester report: Navigating The Emerging Risks Of Biometric Technologies: How To Manage The Technical And Privacy Risks Of Biometrics, Sept. 7, 2020. 

Ashley Nelson

Ashley Nelson

Sales Copywriter

Ashley is our Sales and Marketing Copywriter. Ashley joined the team to churn out engaging content and spread Veriff’s message far and wide, as well as help meld all the voices of Veriff into one, cohesive tone.

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