Cómo las robustas medidas de prevención de fraude de Veriff pueden multiplicar por 25 el crecimiento

Acerca de Scrambly

Scrambly is a rewarded user acquisition and ad tech platform that connects users with apps and games tailored to their preferences. By combining data-driven personalisation with cash rewards, Scrambly helps app publishers and game studios acquire high-intent users at scale while giving consumers a new way to discover and engage with digital products.

Founded by CEO Alexander Grankin and Co-Founder & CTO Illia Frantsevskyi, Scrambly was built to solve two core challenges in the rewarded marketing space: low-intent users motivated only by rewards, and widespread fraud from users attempting to exploit payout systems. Today, the platform works with some of the biggest publicly traded gaming companies and continues to expand across mobile and web ecosystems.

What business problem did Veriff solve for Scrambly?

From its earliest days, Scrambly’s business model made it an attractive target for fraud. As a platform offering real cash rewards, it quickly saw large volumes of bad actors attempting to create duplicate accounts, spoof locations, and exploit incentive mechanics to cash out without delivering value to advertisers.

Semanas después del lanzamiento, Scrambly experimentó un aumento en las instalaciones que inicialmente parecía señalar un crecimiento viral. Un análisis más profundo reveló que muchos de estos usuarios no eran genuinos y utilizaban VPNs y proxies residenciales para eludir las restricciones de ubicación y automatizar la finalización de recompensas.

«We thought the platform had gone viral. Then we realised those users were completing tasks in minutes and cashing out immediately,» Grankin said. «It was clear we were being targeted by organised fraud.»

Sin una forma confiable de verificar usuarios reales, Scrambly corría el riesgo de perder la confianza de los anunciantes y dañar su reputación en el mercado antes incluso de haberse lanzado completamente. La empresa necesitaba una solución escalable y automatizada de verificación de identidad que pudiera eliminar cuentas fraudulentas manteniendo una experiencia de usuario fluida.

Veriff permitió a Scrambly verificar que los usuarios eran personas reales ubicadas en mercados compatibles, cortando la actividad fraudulenta desde la raíz y permitiendo a la empresa continuar operando con confianza.

What made the difference to Scrambly when choosing Veriff?

As a bootstrapped startup with limited resources, Scrambly needed a partner that could offer enterprise-grade fraud prevention without the complexity and cost that often come with it. Veriff stood out for its ease of integration, strong documentation, and willingness to support an early-stage company.

Grankin y su equipo evaluaron múltiples proveedores pero encontraron que muchos estaban enfocados en grandes instituciones financieras y no eran lo suficientemente flexibles para las necesidades de una startup joven.

«We were a small team with no funding, so we needed something we could implement quickly and test ourselves,» he said. «Veriff’s documentation and integration experience made that possible.»

Scrambly also valued Veriff’s collaborative approach and its ability to grow alongside the company. As fraud patterns evolved, Veriff continuously updated its models and worked closely with Scrambly to adapt to new threats.

Fraudsters are always looking for new loopholes. What mattered to us was that Veriff kept evolving and helped us stay one step ahead.

Alexander Grankin Fundador y director ejecutivo Scrambly

What was the impact of implementing Veriff?

Introducing identity verification early allowed Scrambly to build a platform where advertisers could trust the quality of the users they were paying for. This trust became a key differentiator in a market where rewarded platforms are often associated with low-quality or fraudulent traffic.

Al verificar a los usuarios y colocar cuidadosamente la verificación en el momento adecuado del recorrido del usuario, Scrambly pudo equilibrar la prevención del fraude con las tasas de conversión. La empresa realizó pruebas exhaustivas para reducir la fricción mientras comunicaba claramente a los usuarios por qué la verificación era necesaria y cómo se protegerían sus datos.

«It was all about putting verification at the right point in the journey and explaining to users why it mattered,» Grankin explained. «Once they understood it was there to protect them and the platform, completion rates improved.»

As a result, Scrambly built a reputation among app publishers and gaming companies as a network that delivers high-quality, fraud-free users. This reputation has helped the company win and retain partnerships with some of the biggest publicly traded gaming companies. In 2025, just 3.5 years after launch, Scrambly was ranked by the AppsFlyer Performance Index as one of the leading ad networks for gaming companies.

Today, Scrambly is one of the fastest-growing companies in its category and has scaled its revenue, traffic, and user base by more than 25 times since its early stages. Veriff has remained a core component of the platform’s multi-layer fraud prevention strategy throughout that journey and has helped Scrambly build a reputation built on customer trust.

«We are known for being fraud-prevention first,» Grankin said. «That reputation is one of the reasons clients choose to work with us.»

La colaboración también ha permitido a Scrambly evitar el costo y la complejidad de construir un sistema interno de verificación de identidad, permitiendo a la empresa centrarse en la innovación del producto y la experiencia del usuario.