Como as robustas medidas de prevenção à fraude da Veriff podem multiplicar o crescimento por 25 vezes

Sobre a Scrambly

Scrambly is a rewarded user acquisition and ad tech platform that connects users with apps and games tailored to their preferences. By combining data-driven personalisation with cash rewards, Scrambly helps app publishers and game studios acquire high-intent users at scale while giving consumers a new way to discover and engage with digital products.

Founded by CEO Alexander Grankin and Co-Founder & CTO Illia Frantsevskyi, Scrambly was built to solve two core challenges in the rewarded marketing space: low-intent users motivated only by rewards, and widespread fraud from users attempting to exploit payout systems. Today, the platform works with some of the biggest publicly traded gaming companies and continues to expand across mobile and web ecosystems.

What business problem did Veriff solve for Scrambly?

From its earliest days, Scrambly’s business model made it an attractive target for fraud. As a platform offering real cash rewards, it quickly saw large volumes of bad actors attempting to create duplicate accounts, spoof locations, and exploit incentive mechanics to cash out without delivering value to advertisers.

Nas semanas seguintes ao lançamento, a Scrambly experimentou um aumento de instalações que inicialmente parecia sinalizar crescimento viral. Uma análise mais profunda revelou que muitos desses usuários não eram genuínos e usavam VPNs e proxies residenciais para burlar restrições de localização e automatizar a conclusão de recompensas.

“We thought the platform had gone viral. Then we realised those users were completing tasks in minutes and cashing out immediately,” Grankin said. “It was clear we were being targeted by organised fraud.”

Sem uma maneira confiável de verificar usuários reais, a Scrambly corria o risco de perder a confiança dos anunciantes e prejudicar sua reputação no mercado antes mesmo de ter lançado completamente. A empresa precisava de uma solução escalável e automatizada de verificação de identidade que pudesse eliminar contas fraudulentas enquanto mantinha uma experiência de usuário fluida.

A Veriff permitiu que a Scrambly verificasse que os usuários eram pessoas reais localizadas em mercados suportados, interrompendo a atividade fraudulenta na origem e permitindo que a empresa continuasse operando com confiança.

What made the difference to Scrambly when choosing Veriff?

As a bootstrapped startup with limited resources, Scrambly needed a partner that could offer enterprise-grade fraud prevention without the complexity and cost that often come with it. Veriff stood out for its ease of integration, strong documentation, and willingness to support an early-stage company.

Grankin e sua equipe avaliaram vários fornecedores, mas perceberam que muitos deles focavam em grandes instituições financeiras e não eram flexíveis o suficiente para atender às necessidades de uma startup jovem.

“We were a small team with no funding, so we needed something we could implement quickly and test ourselves,” he said. “Veriff’s documentation and integration experience made that possible.”

Scrambly also valued Veriff’s collaborative approach and its ability to grow alongside the company. As fraud patterns evolved, Veriff continuously updated its models and worked closely with Scrambly to adapt to new threats.

Fraudsters are always looking for new loopholes. What mattered to us was that Veriff kept evolving and helped us stay one step ahead.

Alexander Grankin Fundador e Diretor Executivo Scrambly

What was the impact of implementing Veriff?

Introducing identity verification early allowed Scrambly to build a platform where advertisers could trust the quality of the users they were paying for. This trust became a key differentiator in a market where rewarded platforms are often associated with low-quality or fraudulent traffic.

Ao verificar os usuários e posicionar cuidadosamente a verificação no momento certo da jornada do usuário, a Scrambly conseguiu equilibrar a prevenção à fraude com as taxas de conversão. A empresa realizou testes extensos para reduzir atritos enquanto comunicava claramente aos usuários por que a verificação era necessária e como seus dados seriam protegidos.

“It was all about putting verification at the right point in the journey and explaining to users why it mattered,” Grankin explained. “Once they understood it was there to protect them and the platform, completion rates improved.”

As a result, Scrambly built a reputation among app publishers and gaming companies as a network that delivers high-quality, fraud-free users. This reputation has helped the company win and retain partnerships with some of the biggest publicly traded gaming companies. In 2025, just 3.5 years after launch, Scrambly was ranked by the AppsFlyer Performance Index as one of the leading ad networks for gaming companies.

Today, Scrambly is one of the fastest-growing companies in its category and has scaled its revenue, traffic, and user base by more than 25 times since its early stages. Veriff has remained a core component of the platform’s multi-layer fraud prevention strategy throughout that journey and has helped Scrambly build a reputation built on customer trust.

“We are known for being fraud-prevention first,” Grankin said. “That reputation is one of the reasons clients choose to work with us.”

A parceria também permitiu que a Scrambly evitasse o custo e a complexidade de construir um sistema interno de verificação de identidade, permitindo que a empresa se concentrasse na inovação de produtos e na experiência do usuário.